Outstanding Leadership in Retail Founder and CEO, Procook Ltd Daniel O’Neill we’re able to offer our customers exceptional quality products that are built to last, all at great value. As a direct-to-consumer brand, we have complete control of routes to market and our customer proposition enabling us to offer beautiful products at great value for our customers. Our resilient and scalable model is supported by our well-invested infrastructure, our remarkable people and our culture which has supported our continued growth. Our mission is to become the customers’ first choice for kitchenware, creating sustainable and long term value for all our stakeholders. We have a clear strategy to raise awareness of the exceptional value and service proposition we offer, growing our customer base, and sharing our passion for cooking. About Daniel Daniel founded ProCook over 25 years ago and has been employed full-time in the business since then. Prior to founding ProCook (originally trading as the Professional Cookware Company until 2008) in the 1990s, Daniel had an early career in direct marketing businesses and consultancy services and in software development, developing skillsets and experiences that have provided guiding principles to support the development of the ProCook business. About Procook Ltd With a 25 year heritage, ProCook is the UK’s leading direct-to-consumer specialist kitchenware brand – retailing our high quality products through our dedicated website procook.co.uk, as well as from over 58 of our own stores across the country. Since our beginnings over 25 years ago, we’ve been designing, sourcing and retailing high-quality ranges of cookware, kitchen accessories and tableware, all offered at competitive price points providing our customers with exceptional value for money. With both quality and value underpinning everything we do, our kitchenware ranges offer a choice of over 1,600 cookware, kitchen accessories and tableware items, all priced to appeal to a broad spectrum of customers across mid to premium price points. Our high quality ranges, designed by our in house teams, are priced to target savings of at least 30% compared to similar quality products and brands, so www.ceotodaymagazine.com CEO Today United Kingdom Awards 2023 41 www.procookgroup.co.uk
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