Founder and CEO, WooWoo - Inspiring Female Business Leader of the Year
I’m Lucy Anderson, Founder and CEO.
My background is in product development and marketing, including major UK companies such as McVitie’s and The Body Shop which has been priceless experience in helping me found and run WooWoo. I’m a serial entrepreneur – WooWoo is my second start-up venture, having previously built and divested a successful nanny placement business in Switzerland.
WooWoo is a female-powered feminine care company founded in the UK by Lucy Anderson. Developed by women for women, WooWoo is on a mission to revolutionize the feminine care category with trustworthy, vegan, fun, display-worthy products.
Designed to display on bedside tables or left in the shower cubicle, not hidden in the cupboard, WooWoo’s packaging features unashamedly bold and original artwork that celebrates the natural beauty of the female form, alongside light-hearted humorous pack copy. WooWoo’s packaging has been designed to shift perceptions from shame and embarrassment around intimate care, sexual health and pleasure to one of celebration with the aim of helping close the pleasure equality gap.
WooWoo products are manufactured in the UK and formulated to a 3.8-4.5 pH to match the body’s natural chemistry so it’s safe to use all over including caring for our most intimate areas. WooWoo has you covered from beach, to bath to bedroom with everything that you need to pamper and protect yourselves.
WooWoo’s packaging is made from sugar cane, not plastic and our 100% biodegradable wipes made from plant cellulose are plastic free.
I came up with the concept for WooWoo in 2016 when I found myself in the feminine care aisle and wholly disappointed by the lacklustre, chemical heavy and unattractive choice of products on offer.
Prior to launching the brand to the public in 2018 we surveyed thousands of women to ask them what they really wanted and two years developing our range of natural, herbal products with a female chemist in London.
When I launched WooWoo I was keen to move away from the sterile, medical packaging of the existing brands on the shelf to bright pop colours, fun designs and engaging copy that spoke to modern 21st women. I believe women need safe, affordable, accessible options for their feminine care and pleasure and this just wasn’t on offer at the time of our launch. My vision was to create a brand and range of products with purpose and to lead and start open, bold and fun conversations on ‘care down there’ that would help tackle societal norms and taboos around feminine care and play a part in closing the pleasure equality gap.