Joining Weleda UK in 2008 as Marketing Director, Jayn Sterland was appointed Managing Director in 2016 and for the past 15 years has not only ploughed her energy into Weleda, but has helped drive the beauty industry towards more sustainable business practices. After rejecting an ‘unsustainable’ career in fashion, Jayn has helped take the Weleda brand to new heights as UK managing director and global spokesperson. As an energetic activist for social and environmental responsibility, Jayn regularly shares Weleda’s century of knowledge through panel discussions, interviews, public speaking at events or writing as a columnist.
Jayn reached No.1 in last year’s ‘Who’s Who in Natural Beauty’, having been voted into the top spot for the sixth time. This industry Top 25 recognises the natural beauty sector’s most influential voices, and those driving change and growth – an inspirational list of those individuals shaping the British natural and organic cosmetics industry, from brand founders to formulators, educators, campaigners and pioneers.
In 2020 Jayn was appointed to the Advisory Board of the British Beauty Council, and in 2021 became Chair of the Council’s Sustainable Beauty Coalition which was established to accelerate the sustainability efforts of the UK’s beauty industry, to encourage collaboration and bolder collective efforts, and to champion the green economy.
In 2022 Jayn joined the board of the global B Corp Beauty Coalition – a collaboration of B Corp certified beauty brands and businesses, whose mission is to improve the social and environmental impacts of business practices in the beauty industry internationally.