Daniel founded ProCook over 25 years ago and has been employed full-time in the business since then. Prior to founding ProCook (originally trading as the Professional Cookware Company until 2008) in the 1990s, Daniel had an early career in direct marketing businesses and consultancy services and in software development, developing skillsets and experiences that have provided guiding principles to support the development of the ProCook business.
About Procook Ltd
With a 25 year heritage, ProCook is the UK’s leading direct-to-consumer specialist kitchenware brand – retailing our high quality products through our dedicated website procook.co.uk, as well as from over 58 of our own stores across the country.
Since our beginnings over 25 years ago, we’ve been designing, sourcing and retailing high-quality ranges of cookware, kitchen accessories and tableware, all offered at competitive price points providing our customers with exceptional value for money.
With both quality and value underpinning everything we do, our kitchenware ranges offer a choice of over 1,600 cookware, kitchen accessories and tableware items, all priced to appeal to a broad spectrum of customers across mid to premium price points.