A true veteran of the automotive industry, Torsten Müller-Ötvös spent more than 13 years rising through a variety of positions at BMW Group. He took on roles in the Sales and Marketing Division, but became best-known for his impressive tenure as Director of the MINI brand between 2000 and 2003. He successfully relaunched MINI internationally as a premium small car brand before assuming responsibility for the marketing and product management of BMWs entire automobile range.
Torsten was appointed Chief Executive Officer of Rolls-Royce Motor Cars in March 2010 and guided the renowned luxury brand through a decade of growth, reaching new heights in the first quarter of 2021 with the highest yearly sales increase in the luxury brands 116-year history. The company has also made new waves in luxury with the development of its exclusive Whispers app, presenting Rolls-Royce owners with uniquely tailored art and travel experiences.
The Home of Rolls-Royce at Goodwood, West Sussex, is the only place in the world where Rolls-Royce motor cars are produced; it is also the site of the companys global headquarters. As CEO, Torsten leads the entire extended Rolls-Royce family at Goodwood and in regional offices around the world a responsibility that he describes as a privilege.