Tony Deacon is CEO, Chairman and co- founder of Policy Expert a digital insurer born from the desire to disrupt the stagnant UK personal lines market.
Following his success with online SME insurance broker Simply Business one of the UKs highest profile insurance start-up success stories of the 21st century Tony and his management team were inspired to reshape the home insurance experience.
They embarked on a journey to develop an agile, purpose-built technology platform, unburdened by legacy systems and optimised to support a mass-market insurance proposition engineered for rapid growth.
The result was Policy Expert, founded in 2010 using proprietary technology and advanced data science techniques to deliver clear and transparent policies, fair pricing and attentive customer service. Crucially, Tony and his team were intent
on maintaining complete control of the end-to-end process from pricing through to claims.