Anna Mudeka is the Founder and Artistic Director of Tambai Promotions – a company which has presented a diverse portfolio of arts events and activities over the years, including the annual Norfolk World Music Festival, touring theatrical productions, dance performances and gigs as well as collaborations with world music artists on album recordings and tours. The promotion of African arts and culture is at the heart of Anna’s company, particularly through tailored immersive workshops with participants from community settings, educational institutions and businesses that give an in-depth and experiential understanding of her ancestral heritage.
I feel privileged to have made a business from my passion for engaging people with my cultural heritage – celebrating and showcasing African skills and traditions that I will work tirelessly to keep alive and as globally relevant as ever. But it has taken dedication, hard work and unstinting self-belief which can be exhausting at times. To receive this award is the most incredible endorsement and recognition of my company’s contribution to arts. I have always kept the audience and customer experience at the heart of my practice, having been inspired by the wisdom of my grandparents and family. They would be immensely proud to know I am a recipient of this award.