CEO Today UK Awards 2021

66 CEO TODAY UNITED KINGDOM AWARDS 2021 Construction About Rob Perrins Joined the Company in 1994 having qualified as a chartered accountant with Ernst &Young in 1991. He was appointed to the Group Main Board on 1 May 2001 on becoming Managing Director of Berkeley Homes plc. He became Group Finance Director on 2 November 2001, moving to his current role as Group Managing Director on 9 September 2009. Firm Profile The Berkeley Group was established in 1976, with the founding of Berkeley Homes in Weybridge, Surrey. It initially focused on the construction of single homes and executive developments. In its first year four homes were constructed, all of which were sold off-plan, giving the company a turnover of £121,000 and a profit of £21,000. From the outset Berkeley maintained a detailed focus on every development and established disciplined procedures to enable both the construction and marketing of sites to start as early as possible in the development cycle, thus maximising return on capital and minimising marketing risk. Berkeley rapidly became renowned for the quality of its product and for its ability to match product to demand. Consequently the business grew rapidly. In December 1985 Berkeley gained a full listing on the London Stock Exchange. In less than ten years of operation Berkeley had grown from an entrepreneurial business capitalised at £50,000 to a fully listed group valued at over £67m. Berkeley Group builds homes and neighbourhoods across London, Birmingham and the South of England. We revive underused land, creating welcoming, sustainable and nature-rich places where communities thrive and where people of all ages and backgrounds enjoy a great quality of life. We specialise in long-term brownfield regeneration, focusing on challenging and complex sites that are beyond the scope of conventional homebuilders. We are highly collaborative, working with councils and communities to create a shared vision and to unlock a mix of social, environmental, economic and commercial value that benefits all of our stakeholders. Our passion for quality and design underpins everything we do. All Berkeley homes are created with care, expertise and relentless attention to detail. www.berkeleygroup.co.uk Rob CEO of Berkeley Group Perrins