CEO Today UK Awards 2021

1 25 CEO TODAY UNITED KINGDOM AWARDS 2021 Technology About Chris Sheldrick Chris worked in the music business for 10 years, booking bands and managing production for events around the globe. He was constantly frustrated with suppliers not finding site entrances, and bands not finding their way from the hotel to their gigs. Chris tried distributing addresses and GPS coordinates for years but both failed him on numerous occasions. He was certain there was a better way: what3words was born. Firm Profile Street addresses weren’t designed for 2021. They aren’t accurate enough to specify precise locations, such as building entrances, and don’t exist for parks and many rural areas. This makes it hard to find places and prevents people from describing exactly where help is needed in an emergency. That’s why we created what3words. What is what3words? We divided the world into 3metre squares and gave each square a unique combination of three words. It’s the easiest way to find and share exact locations. Ways to use what3words From organising meetups to receiving contact-free deliveries, here are some of the most popular ways of using what3words. Plan activities and share locations Join the runners, hikers, cyclists and bird watchers using what3words to share the precise starting points of activities as well as their favourite spots. To make life easier and less frustrating, always ask for or share a what3words address. Get deliveries exactly where you want them Many leading retailers accept what3word addresses on their checkout pages. When you spot one, enter your what3words address for a smoother delivery. Find any destination in the world From walking trails to incredible viewpoints – you can use what3words to save and share the exact locations of hidden gems with friends and followers. Get help faster in an emergency When it’s hard to describe where you are in an emergency, you only need to read out three words for 999 to know exactly where to find the incident. Sheldrick Co-Founder & CEO of Chris what3words

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