CEO Today United Kingdom Awards

45 www.ceotodaymagazine.com CEO Today United Kingdom Awards 2019 FINANCIAL SERVICES LIZ FIELD CEO of PIMFA What do we stand for? How would you describe the past year for PIMFA? 2018/19 has been another busy year for us. We launched our Member’s Manifesto at the House of Commons which sets out our vision for the investment management and financial adviser sector for the next five years. We are seeking an optimal operating environment so that our member firms can focus on doing what they do best; delivering the best service to clients and providing responsible stewardship for their long- term savings and investments. Can you tell us about your research initiatives, such as the Millennial Forum and the Financial Adviser Market in Numbers Report, and their benefits? We continue to build on our research, which includes our risk survey, CEO sentiment survey, FAMIN - financial advice in numbers and we will shortly be publishing Wealth of Opportunities 111, in collaboration with the trade body UK Finance, which represents banking and which will highlight the force for good undertaken by the wealth management and private banking sector. The Millennial Forum, now renamed the Under 40 Forum to reflect the fact that we have generation Z in the workplace too, continues its work for the 4th year running. It has this year undertaken a millennial savings index, which will build on the past 3 years of work undertaken by the predecessor cohorts and it is focusing on policy levers and pulleys which enable or inhibit a savings and investments culture. What do your strategic partnerships mean for PIMFA and its members? Partnership and collaboration is at the heart of PIMFA. Earlier this year, we launched the PIMFA Plus initiative which offers an array of key services to members at a discounted member rate. Since its launch, we have agreed partnerships with PIMFA-AECIS Financial Crime Intelligence Sharing Platform to enable intelligence sharing between members, Beyond Encryption to help provide secure messaging and digital engagement solutions for businesses, and Insignis Cash Solutions, which offers active management of cash deposits to improve returns for clients. We also worked in conjunction with the Wisdom Council (TWC) to publish study results that investigated critical issues with the long-term savings market. Are there any achievements or articles you’ve written in the past year that you’re particularly proud of? And is there anything you’re especially looking forward to in the year ahead? With the political and economic uncertainty this year, there was an array of priorities for us, including Brexit SM&CR, pensions, suitability, encouraging diversity within the industry and more. Foremost has been working on highlighting the value of personal financial advice and investment management, promoting a culture of saving and investment within the UK and its positive impact health and overall wellbeing. For this we are working with a range of individuals, families and stakeholders to help better understand what the financial services profession provides, and demystifying how the industry works, alongside continued lobbying for proportionate and appropriate regulation and targeted public policy activity. A major part of the PIMFA’s success is in the work we do behind the scenes. What does not get seen can frequently make the biggest impact. In the last year we have responded to 32 consultation documents and been a member of 38 external industry committees and groups, we also carried out in-depth regulatory and policy analysis in order to provide informed interpretation of more than 9,000 pages of UK & EU regulation. It is this evidence-based arguments and analysis that underpins our lobbying. CONTACT PIMFA, 22 City Road, Finsbury Square, London EC1Y 2AJ Tel: +44 (0) 20 7448 7100 Email: info@pimfa.co.uk Website: www.pimfa.co.uk Q Q Q Q