CEO Today United Kingdom Awards

www.ceotodaymagazine.com 20 CEO Today United Kingdom Awards 2019 BANKING ANNE BODEN CEO of Starling Bank FIRM PROFILE Personal and Business Banking This is a bank account – but not as you know it. It’s personal, joint, euro and business banking that’s mobile and built for the way we live now. With the Starling banking app you’ll get instant notifications when you spend or get paid, insights that reveal your spending habits, no fees overseas, 24/7 support and an application that only takes minutes. The Personal Account The original – and the bank account that won us Best British Bank and Best Current Account 2019! Get spending insights, work towards saving goals, split the bill, get paid interest and control your flexible overdraft with a slider in-app. The Business Account We think business accounts should be straightforward, free and fast – so that’s exactly what we’ve built. Voted Best Business Banking Provider 2019. No fuss, no monthly fees, no three week waits; just a smarter-than-average business account you can apply for in minutes at home. The Euro Account Got a good thing going with Europe? If you’ve got financial commitments overseas, you can now hold send and receive euros for free with a Starling euro account. The Joint Account Simplify shared spending, manage monthly bills or save for something great. As long as you’re both with Starling, you can set yours up from your sofa together in less than five minutes. Whichever bank account you need, apply in minutes from your sofa (all you’ll need is a form of ID and your face!) then switch between them seamlessly in-app to get access to www.starlingbank.com ABOUT ANNE BODEN As CEO, Anne oversees the Executive Leadership Team and focuses its vision on building the best possible customer experience. She is also a member of Starling’s Board of Directors. After graduating in computer science and chemistry, Anne started her career at Lloyds Bank, where she helped architect CHAPS, the UK’s first real- time payments system. She worked at Standard Chartered and UBS, before becoming Head of EMEA, Global Transaction Banking across 34 countries for RBS and ABN AMRO. After the financial crisis, Anne spoke to people around the world about the changes in banking and technology. She joined Allied Irish Banks Plc as Chief Operating Officer to apply these learnings but was frustrated by the restrictions still imposed by outdated technology. Anne decided the only way to solve this was to build a bank from the ground up. This idea started becoming a reality in 2014 and Starling has grown from there. Anne’s vision for Starling is to build the best bank account in the world. Anne lives and breathes Starling, but if she had to do something very different it would be something entrepreneurial in the application of machine learning to fabric and fashion design. In June 2019 Anne’s book The Money Revolution was released, simplifying the jargon filled financial advice that we are bombarded with by giving us an easy and transparent guide to help us get control of our finances.