CEO Today United Kingdom Awards

www.ceotodaymagazine.com 54 CEO Today United Kingdom Awards 2018 FINANCIAL SERVICES CONTACT PIMFA, 22 City Road, Finsbury Square, London EC1Y 2AJ Tel: +44 (0) 20 7448 7100 Email: info@pimfa.co.uk Website: www.pimfa.co.uk Twitter: @PIMFA_UK LIZ FIELD CEO of PIMFA ABOUT LIZ FIELD Liz joined PIMFA (then known as the Wealth Management Association) as Chief Executive in 2014. She has 29 years financial services experience, 18 of which as a successful Chief Executive. She successfully transformed and advised several businesses through redefining strategy, re-branding, change management and inspirational leadership, creating profitable businesses. She has substantive experience of people and cultural risk, regulatory knowhow across the industry – banking, insurance and wealth management and providing the best practice guidelines for the industry to adopt to manage risk. She is an accredited coach and industry leader encouraging collaborative participation of diverse groups of industry experts to address sector challenges and to leverage industry resources. Liz holds a degree in Psychology and a Masters in Occupational Psychology from Birkbeck. FIRM PROFILE PIMFA is the leading trade association for firms that provide investment management and financial advice to everyone from individuals and families to charities, pension funds, trusts and companies. PIMFA represents both full and associate member firms. Full members provide a range of financial solutions including financial advice, portfolio management, as well as investment and execution services. They assist everyone from individuals and families, to charities and pension funds, all the way to trusts and companies. Associate members provide professional services to the PIMFA community. PIMFA leads the debate on policy and regulatory recommendations to ensure that the UK remains a global centre of excellence in the wealth management, investment advice and financial planning arena. Our mission is to create an optimal operating environment so that its member firms can focus on delivering the best service to clients, providing responsible stewardship for their long-term savings and investments. PIMFA was created in 2017 as the outcome of a merger between the Association of Professional Financial Advisers (APFA) and the Wealth Management Association (WMA) with a history as a trade association going back for 27 years. What do we stand for?